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The redesign turned the website into a more useful business asset, with clearer service pathways, stronger content hierarchy and better enquiry journeys. Service-specific pages improved discoverability while a more structured layout supported usability, trust and long-term search performance.
The website was rebuilt in WordPress with a focus on flexibility and straightforward content management. A lightweight CRM was also introduced, connecting website enquiries directly into structured workflows so leads could be organised, tracked and followed up with less manual handling.
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