
Pro Electrical needed to replace an outdated Wix site that was limiting usability, search visibility and lead management. The project delivered a new WordPress website alongside a CRM and automated enquiry workflow, creating a clearer customer journey and reducing unnecessary administration for the team.



The redesign turned the website into a more useful business asset, with clearer service pathways, stronger content hierarchy and better enquiry journeys. Service-specific pages improved discoverability while a more structured layout supported usability, trust and long-term search performance.


The website was rebuilt in WordPress with a focus on flexibility and straightforward content management. A lightweight CRM was also introduced, connecting website enquiries directly into structured workflows so leads could be organised, tracked and followed up with less manual handling.

