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AB Productions wanted to make better use of their existing website content by improving the blog experience for both users and internal content management. While articles were already being published, the structure made it difficult for visitors to discover related content and for the team to maintain consistency as the blog continued to grow. The project focused on redeveloping the blog archive and article templates within WordPress, creating a more scalable publishing system that supported content marketing, SEO, and future growth without requiring ongoing design or development input.
The project centred around improving the existing WordPress blog experience through the creation of a new archive page and article template. The objective was to make content easier to browse, improve article presentation, and create a more structured framework for future content publishing. By reorganising how posts were displayed and connected, the platform became more useful for both readers and search engines.
Alongside the front-end improvements, the templates were developed to simplify future content uploads and ensure consistency across every article published. The result was a scalable content platform that allowed the team to focus on producing valuable content while providing visitors with a cleaner, more engaging reading experience.
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