Scaleup x ViDesigns
In collaboration with ViDesigns, I was hired to develop a compelling, myth-busting sales page for Scaleup Finance, educating startup founders on common financial misconceptions and positioning Scaleup as the go-to solution for strategic financial management.
2025
Debunking Startup Finance Myths
Startups often navigate a complex financial landscape, riddled with misconceptions that can hinder growth. Recognising this challenge, ViDesigns was tasked to design and develop an informative sales page titled "10 Startup Finance Myths That Could Kill Your Business (and What to Do Instead)." This content aimed to educate founders on prevalent financial fallacies, such as the belief that profitability equates to positive cash flow or that hiring a full-time CFO is essential from day one. By addressing these myths head-on, Scaleup provided valuable insights to help startups make informed financial decisions, building trust with their brand in turn.
Aligning Design with Strategic Messaging
The design of the sales page was meticulously crafted to reflect Scaleup Finance's brand identity and resonate with its target audience. Utilizing a clean, modern layout with intuitive navigation it ensured that the content was accessible and engaging. Visual elements, such as infographics and iconography, were employed to illustrate complex financial concepts, enhancing comprehension and retention. This strategic design approach not only reinforced the credibility of the content but also facilitated a seamless user experience.
Hired to Develop
Once this page was designed by ViDesigns, they required an extra pair of hands to get this project over the line within the tight deadline set by the client. In just 3 days this new page was developed and mobile optimised ready to be published alongside their upcoming campaign. Resulting in a happy client and a successful collaboration.
