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Kingsground Narrowboats had built a strong reputation through decades of craftsmanship, but their website no longer reflected the quality of their work. The existing site was outdated, difficult to navigate on mobile devices, and lacked the structure needed to support modern search visibility and customer expectations. The project involved a complete website redesign and Webflow rebuild focused on improving usability, storytelling, and long-term scalability. By combining a modern user experience with a flexible CMS-driven platform, Kingsground gained a website capable of showcasing their work, supporting future marketing efforts, and helping new customers discover the business online.
The design process focused on preserving the heritage and craftsmanship that make Kingsground unique while presenting the business through a more modern and accessible digital experience. The challenge wasn't to reinvent the brand, but to translate decades of expertise into a website that felt professional, trustworthy, and relevant to today's customers.
Through moodboards, creative exploration, and iterative design concepts, a visual direction emerged that balanced traditional character with contemporary web design principles. Cleaner layouts, improved typography, stronger visual hierarchy, and carefully considered user journeys helped create an experience that felt both authentic to the business and easier for visitors to navigate.
Once the design direction was established, the website was rebuilt in Webflow to provide Kingsground with a faster, more flexible platform that could evolve alongside the business. Performance, responsiveness, and ease of management were prioritised throughout the build, ensuring the site delivered a consistent experience across desktop, tablet, and mobile devices.
The development included CMS-driven project galleries, structured content management, and SEO-focused page architecture to support future growth. By moving to Webflow, Kingsground gained greater control over their website while reducing the technical limitations of their previous platform, creating a foundation that could support both ongoing marketing and future content updates.
