Menu
Close
Working alongside Made With Syrup, the SEQR project focused on refining and elevating an existing SaaS website experience rather than redesigning it from scratch. While the visual foundation was already strong, the site lacked the level of polish, interaction consistency, and responsive refinement expected from a modern premium SaaS platform. The refresh involved improving layout systems, responsive behaviour, interaction design, mobile UX, and conversion-focused touchpoints throughout the website. Built and refined in Webflow, the project introduced a more cohesive interaction language through scroll-based animations, refined pricing interactions, reusable CTA sections, and smoother responsive behaviour — helping SEQR feel more polished, engaging, and product-focused across both desktop and mobile.
2025
Working in collaboration with Made With Syrup, the focus of the project was not to reinvent the SEQR platform visually, but to elevate and refine what already existed.
The original website had a solid visual direction, however inconsistencies across spacing systems, responsive layouts, interaction behaviour, and component structure were preventing the experience from feeling fully polished. The refresh focused heavily on refining those details — tightening layout consistency, improving responsive behaviour, and creating a more intentional interaction system throughout the website.
Rather than replacing strong foundations, the process centred around identifying friction points and systematically improving the overall user experience.
A major part of the refresh involved improving how the website behaved and responded to user interaction.
Hover states, scroll-triggered animations, pricing interactions, feature highlights, and layered transitions were introduced throughout the site to create a more engaging and premium SaaS experience. Particular attention was placed on making interactive elements feel clearer and more responsive without overwhelming the interface or distracting from the core product messaging.
The goal was to help the website feel closer to a polished product UI rather than a static marketing page — increasing perceived quality while improving usability across the platform.
Alongside interaction improvements, the refresh also focused heavily on responsive optimisation and conversion-focused UX refinement.
Navigation behaviour, CTA placement, mobile layouts, and pricing sections were refined to reduce friction across smaller breakpoints and create a more consistent experience between desktop and mobile devices. Reusable call-to-action structures and clearer interaction patterns helped improve flow throughout the website while supporting Made With Syrup’s wider strategic direction for the project.
The final result was a cleaner, more refined, and more engaging SaaS experience that elevated the SEQR platform while preserving the strengths of the original design direction.
.webp)
