Making specialist finance easier to navigate
A clearer digital platform for complex finance
Black & White Bridging needed a more scalable website for its growing range of specialist finance products, content and lead-generation activity. Working with Hydro, the project combined a complete redesign and Webflow rebuild across roughly 160 pages, including major blog and case study migrations.
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Simplifying Complex Financial Products
The design focused on making specialist finance easier to understand for borrowers, brokers and property professionals. Clearer information architecture, dedicated product journeys and structured content blocks simplified complex lending information while maintaining a professional, trustworthy experience built around lead generation.
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The Webflow build included around 20 core pages, 10 CMS collections and the migration of roughly 140 existing articles and case studies. Reusable components, dynamic product content, Trustpilot integration and a bespoke bridging loan calculator created a scalable platform for future marketing and growth.
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