Refining an agency website without losing its flavour
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Sharpening the story behind an established agency
Made With Syrup needed its website to better communicate the quality of its work and sharpen its positioning within the food and drink sector. Working within the existing brand system, the project refreshed key pages, improved storytelling and created a more confident, content-led digital experience.
Refining an Established Agency Brand
The goal was to strengthen an already solid digital presence rather than reinvent it. A clearer content structure, stronger hierarchy and improved storytelling helped communicate Syrup’s integrated creative and media offer more effectively. Key pages were reworked around the Buyers, Believers and Advocates framework, creating a more focused and strategic user journey.
The approved designs were rebuilt in Webflow using a reusable, component-based structure aligned with Syrup’s existing systems. Responsive optimisation, improved CMS workflows, refined interactions and a more flexible project showcase created a platform the team could continue evolving without unnecessary complexity.
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